Technology Trends are rapidly disrupting and shaping the technology landscape as we know it. CIOs, more than ever, need to know what waves of disruption are going to hit their companies within the next 18 to 24 months. The Deloitte Technology Trends Report this year entitled: Inspiring Disruption explores in detail the top 10 trends that will effect and organisations technology landscape.
The role of the CIO is becoming more and more focused on the value they can offer the business through the access to and proliferation of information and not just on how well the technology is maintained. Because of this, the role of the CIO as a trusted partner to the business, in what for many parts of the world remain difficult economic times, has never been more important or challenging.
The Technology Trends allow the CIO to see a small way into the future and ensure they what they are doing today will stand them in good stead tomorrow. Some of the technology trends highlight this more than others.
For instance let’s briefly highlight trends such as:
- Digital Engagement: Content and assets are increasingly digital—with audio, video, and interactive elements—and consumed across multiple channels, including not only mobile, social, and the web, but also in store, on location, or in the field. Whether for customers, employees, or business partners, digital engagement is about creating a consistent, compelling, and contextual way of personalizing, delivering, and sometimes even monetizing the user’s overall experience—especially as core products become augmented or replaced with digital intellectual property.
- Industrialised Crowdsourcing: Enterprise adoption of the power of the crowd allows specialized skills to be dynamically sourced from anyone, anywhere, and only as needed. Companies can use the collective knowledge of the masses to help with tasks from data entry and coding to advanced analytics and product development. The potential for disruptive impact on cost alone likely makes early experimentation worthwhile, but there are also broader implications for innovation in the enterprise.
- Social Activation: Over the years, the focus of social business has shifted from measuring volume to monitoring sentiment and, now, toward changing perceptions. In today’s recommendation economy, companies should focus on measuring the perception of their brand and then on changing how people feel, share, and evangelize. Companies can activate their audiences to drive their message outward—handing them an idea and getting them to advocate it in their own words to their own network.
All of the above point to the way in which we structure and organise our IT organisation so that we can easily access and utilise information. CIOs need to be sure that their people, process and technology are ready and robust enough to handle the high information demands of the business.
If a CIO was not looking forward; trying to understand how and where the next business demand was going to present itself; their IT organisation would arguably not be able to respond quickly enough to these changing demands from the business and as a result; their entire organisation could be rendered unable to respond to their competitors and the changing market conditions.
If you are a business leader that wants to know more; make sure you are registered to attend our Technology Trends event on March 10 in Johannesburg.