Africa Consumer Business

Generating global growth through eCommerce expansion

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Given the current growth trends and rising importance of eCommerce globally, retailers should consider making eCommerce a cornerstone of their international expansion strategies.

In today’s competitive marketplace, eCommerce provides a lower risk, faster avenue to enter and test international markets. When properly executed, this approach will go a long way to differentiate brands and build customer loyalty; however, eCommerce expansion is not a one-size-fits-all solution.

In the wake of increasingly technology-savvy customers, digital channels can both complement an existing presence or allow a retailer to quickly test and expand its footprint into new markets. Furthermore, online shopping provides retailers with an opportunity to capture valuable consumer behaviour data. Whether building an omnichannel approach or testing a new market, the urgency for a comprehensive, well-planned international digital commerce strategy is clear.

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About the author

Deloitte South Africa

Deloitte is one of the country's leading professional services firms in Southern Africa, and is dedicated to assisting companies succeed in the business environment- whether it be through our tax, audit, consulting or financial advisory services.

At Deloitte, we understand that solutions are not just a static one dimensional report, but rather, an integrated and innovative answer that helps our clients to better understand key complex industry issues. Not only do our solutions assist our clients in making strategic business decisions, but our unique approach also allows companies to succeed in a competitive business environment by staying ahead of industry trends. Through the collective expertise of nearly 3600 people in 8 cities in South Africa and in 16 cities in Southern Africa, and as a member firm of the global organisation Deloitte Touche Tohmats, we have access to deep insightful and intellectual capital of more than 150 000 people worldwide.

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