Africa Consumer Business

Generating global growth through eCommerce expansion


Given the current growth trends and rising importance of eCommerce globally, retailers should consider making eCommerce a cornerstone of their international expansion strategies.

In today’s competitive marketplace, eCommerce provides a lower risk, faster avenue to enter and test international markets. When properly executed, this approach will go a long way to differentiate brands and build customer loyalty; however, eCommerce expansion is not a one-size-fits-all solution.

In the wake of increasingly technology-savvy customers, digital channels can both complement an existing presence or allow a retailer to quickly test and expand its footprint into new markets. Furthermore, online shopping provides retailers with an opportunity to capture valuable consumer behaviour data. Whether building an omnichannel approach or testing a new market, the urgency for a comprehensive, well-planned international digital commerce strategy is clear.

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