Building on a foundation of culture and engagement

From the get-go companies need to acknowledge that there is a need for a new approach to employee engagement – one that builds on the foundation of culture and engagement to focus on the employee experience holistically while considering all the contributors to worker satisfaction, engagement, wellness and alignment.

Taking this into consideration Deloitte’s Best Company Survey addressed two key index measurements:

  • Attractiveness – an employee’s alignment to the brand, and attractiveness to the organisation
  • Engagement (the sum of attraction + activation) – the measurement of an employee’s individual discretionary effort to the organisation.


At a more granular level attractiveness is calculated based on how employees respond to statements which are categorised within the following dimensions, Accomplishment and Growth, Values & Culture, Fairness & Integrity and Care and Feedback. The responses to these dimensions are prioritised in terms of importance via smart analytics (the IMPACT score). This IMPACT score allows organisations to then effectively address these issues in terms of priority/impact. Essentially what needs to be improved and what needs to be celebrated to maintain and increase levels of organisational attractiveness.

Engagement focuses on key questions which are able to assess how employees think, act and feel within the organisation on a day to day basis, and how this impacts their discretionary effort.

BCS 4Interestingly reflecting on analysis from the 2016 Best Company Survey participation two key issues for high flyers across all generations at high performing organisations which was equal pay and benefits. Further to this what was highlighted from millennial high flyers was delivery on promises. Looking at the resigned (dis-engaged) portion of the survey analysis, for millennials with poor levels of personal accomplishment being flagged as holding most importance.

The Best Company Survey affords business the opportunity to address issues highlighted by their employees in their pursuit of becoming an employer of choice. At the core the survey not only highlights the issues of contention, but strives to provide a framework to which companies can work in their pursuit of excellence.

The key take-out – engagement is key.


About the author

Deloitte South Africa

Deloitte is one of the country's leading professional services firms in Southern Africa, and is dedicated to assisting companies succeed in the business environment- whether it be through our tax, audit, consulting or financial advisory services.

At Deloitte, we understand that solutions are not just a static one dimensional report, but rather, an integrated and innovative answer that helps our clients to better understand key complex industry issues. Not only do our solutions assist our clients in making strategic business decisions, but our unique approach also allows companies to succeed in a competitive business environment by staying ahead of industry trends. Through the collective expertise of nearly 3600 people in 8 cities in South Africa and in 16 cities in Southern Africa, and as a member firm of the global organisation Deloitte Touche Tohmats, we have access to deep insightful and intellectual capital of more than 150 000 people worldwide.

Deloitte- A Culture of Excellence
A key contributor to Deloitte and our culture is the development of human capital. At Deloitte we believe in investing in our culture, in our clients and in our people. The very essence of Deloitte is to offer services of excellence, to both clients and staff, and we believe that it is this culture of excellence that will help us succeed.

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