Consumer Business Exco

Bridging the gap between retailers and Africa’s consumers – Retail Congress Africa 2014

Rodger George1

Deloitte was once again, a proud associate sponsor of the Retail Congress Africa, which was held for the second consecutive year on November 18th and 19th, at the Sandton Convention Centre.

This year’s Retail Congress Africa brought together senior retail leaders and industry experts from throughout Africa and across the globe, who spent some time addressing the challenges and opportunities retailers have available to them on the African continent.

Some of the key risks to doing retail business in Africa that emerged at the conference were:

  • Regulatory environment – a major challenge
  • Leveraging local resources
  • The role of leadership
  • So how does one go about bridging the gap?

Rodger George, Deloitte East Africa Advisory leader, gave a talk based on the newly launched Deloitte Consumer Review – Africa: A 21st Century View, which was well-received, and proved to be a significant crowd puller at the Deloitte stand.

Rodger opened by discussing trends that he’s seen in recent times in a number of African countries. Some of his main observations include the prevalence of mobile usage, particularly the use of SMS and the infiltration of smartphones (estimated to reach a third of Africa’s population by 2017).

Download the full Deloitte Consumer Review: Africa – A 21st Century View report here:

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